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Diversity in times like these – luxury or must?

18. Februar 2021

Diversity and Pandemic – probably the most popular topics of the year 2020 (if we skip the US elections of course). Do these topics have anything in common, or do they work in a mutually exclusive fashion? In other words, are diversity and its close cousin inclusion a necessity in these challenging times of global Pandemic, or are they nothing but a luxurious option relevant only for those who can afford it? Tricky.

Diversity pays off

The topic of diversity and inclusion isn’t something particularly new. It has been there long enough to accumulate substantial evidence of its benefits. One study found, for instance, that companies with greater ethnic and cultural diversity tend to outperform their competitors by more than 30% (source). Indeed, diversity is a source of new impulses, new angles, new synergies, ideas outside the box. Also, the world around us is getting more disruptive and intertwined day by day, so much so that this is simply impossible to ignore that process staying on the sidelines.


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