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Do these times call for more Pro Bono / highly-reduced cost collaborations?

22. September 2020

Should you offer your services for free or at least for a highly-reduced price? It’s a question that I’ve come to think differently about in recent times. Different times call for different approaches. And more of an open mind. The last couple of months have driven a lot of changes and business models had to be rewired or extended. And branching into a different field or opening up doors to new clients sometimes enrich a portfolio significantly. Can it be useful to give your professional help away for free or at much less cost? Or can it even be a moral obligation?

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