{"id":205,"date":"2022-06-29T14:22:08","date_gmt":"2022-06-29T12:22:08","guid":{"rendered":"https:\/\/www.ingeniam.de\/blog\/?p=205"},"modified":"2023-04-14T14:34:15","modified_gmt":"2023-04-14T12:34:15","slug":"youre-an-executive-its-likely-you-need-to-up-your-social-media-game","status":"publish","type":"post","link":"https:\/\/www.ingeniam.de\/blog\/2022\/06\/29\/youre-an-executive-its-likely-you-need-to-up-your-social-media-game\/","title":{"rendered":"You\u2019re an executive? It\u2019s likely you need to up your Social Media Game"},"content":{"rendered":"\n

29. Juni 2022<\/p>\n\n\n\n

By Stephan Breitfeld <\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Social media are fun! All those innumerous interesting articles from all sorts of know-it-all gurus, endless stunning photos of last night meals from breakthrough influencers, tons of memes that will make your belly hurt for how hard you laugh. Just pure joy in your stress-free life!<\/p>\n\n\n\n

Let\u2019s dial back the sarcasm and get to the point: you shouldn\u2019t forget that social media have become one of the most powerful brand-building tools in the current day and age. Why? Because social media essentially offer dialogue directly with your audience. But not only that. Thanks to the LinkedIn (also a social media platform btw) research, we know that stunning 66%<\/strong> of professionals would be more likely to recommend a company or brand if they followed a company\u2019s executive on social media.<\/p>\n\n\n\n

Exactly! It\u2019s time to set up an account\u2026 But first, let\u2019s take a deep breath and look at what we need to consider to bring your social media game to the next level.<\/p>\n\n\n\n

Ready? Engage! <\/strong><\/p>\n\n\n\n

Social media offer a great opportunity to interact directly with your audience, position yourself as an expert and, as a result, drive business value. This is one of the best ways to gain industry exposure, build engagement and establish trust with your target audience. According to the LinkedIn study I referenced before, 56% <\/strong>of professionals say a business executive\u2019s presence on social media positively influences their purchase decision. In other words, the more recognizable you are on social media, the more likely you are to get new clients.<\/p>\n\n\n\n

Strategic thinking <\/strong><\/p>\n\n\n\n

A company without a strategy is like a ship without a map \u2013 no one knows where you\u2019re steering. Same goes for social media. It requires a strategy to make it clear what your priorities and goals are, and how you are going to get there. Some of the key questions you should ask yourself are:<\/p>\n\n\n\n

\u201cWho do I want\/need to talk to?\u201d<\/p>\n\n\n\n

\u201cWhat do I want to say?\u201d<\/p>\n\n\n\n

\u201cWhere do I need to be in order to talk to these people about these things?\u201d<\/p>\n\n\n\n

\u201cWhat do I want people to do?\u201d<\/p>\n\n\n\n

\u201cHow much recourses am I ready to invest in it?\u201d<\/p>\n\n\n\n

Now, incorporate the topics you want to address in your profile bio to let your existing and potential followers know what to expect; follow relevant accounts and hashtags; get involved in trending conversations and leave comments based on your expertise and experience. That\u2019s a good start and you can see what works for you.<\/p>\n\n\n\n

Finally, and perhaps most importantly, you MUST take your social media presence seriously. Since it has a direct impact on your company\u2019s recognizability and, eventually, performance (more reach = more potential clients, remember?), avoid falling into a trap of \u201cI\u2019ve posted like 5 pictures, but no one is following me! Social media don\u2019t work!\u201d. For social media to work in your favor you must stay consistent and plan your campaign a few months in advance. Moreover, you must prioritize authenticity to build trust with your audiences.<\/p>\n\n\n\n

If you\u2019re not confident in your social media skills or your ability to devote the time required to do it right, consider enlisting some help. Assigning an executive social media strategy to a trusted expert, like a social media marketing or a PR team, can help you with that in a much better way, than a freshly recruited intern.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

29. Juni 2022 By Stephan Breitfeld  Social media are fun! All those innumerous interesting articles from all sorts of know-it-all gurus, endless stunning photos of last night meals from breakthrough influencers, tons of memes that will make your belly hurt for how hard you laugh. Just pure joy in your stress-free life! Let\u2019s dial back the […]<\/p>\n","protected":false},"author":1,"featured_media":275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/posts\/205"}],"collection":[{"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":2,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":208,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/posts\/205\/revisions\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/media\/275"}],"wp:attachment":[{"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ingeniam.de\/blog\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}